Social Media Audit Services in Cape Cod

Wondering why your social media isn’t converting? Our audit reveals the answers, and the fix.

Social Media

Is your social media presence underperforming or feeling unfocused? Social media audit services in Cape Cod from Sandy Neck Media can pinpoint exactly what’s working, and what isn’t, so you stop guessing and start converting likes into real business results. We begin by understanding your goals and current strategy. Then we systematically review each of your social profiles (Facebook, Instagram, TikTok, LinkedIn, etc.) for consistent branding and messaging. Our team identifies the content types (videos, photos, stories, posts) that spark the most engagement and highlights the audience segments most likely to become customers. The result is a clear, data-driven strategy to optimize your organic social efforts, strengthen your brand’s online presence, and drive real connections (and sales) through social media.

What is a Social Media Audit?

Social Media Audit

A social media audit is a thorough review of your organic social channels to evaluate performance, consistency, and strategy. In practice, we examine your profiles and content on each platform, from page setup and profile information to post quality and frequency. We compare your accounts to industry benchmarks and competitors, analyze key metrics like engagement rates and follower growth, and assess how well each network is aligned with your business goals.

Why Your Business Needs a Social Media Audit

Unlock Growth Opportunities: The audit highlights the types of content and posting habits that resonate most with your audience. You’ll learn where to increase investment (for example, more video content on Instagram) and where to cut back (perhaps an underperforming channel you should deprioritize).

Improve Engagement: By seeing exactly which posts and interactions drive likes and comments, you can refine your content strategy to boost engagement. For example, if stories and live videos on Facebook get the best response, the audit will show that.

Ensure Consistency: We make sure your brand looks and feels uniform across every profile. Consistent branding (logos, fonts, colors, voice) builds trust and helps people instantly recognize your business on Cape Cod’s crowded social scene.

Optimize Resources: Social media takes time. An audit helps you spend your efforts and budget on the right platforms and tactics. If you’re posting daily on a network that yields minimal ROI, we’ll point that out so you can focus on channels that actually generate leads or sales.

Align with Business Goals: Every post should serve a purpose. We tie your social activities back to real business objectives (website visits, inquiries, bookings, etc.) so that your social media isn’t just busywork but a measurable part of your marketing plan.

Our Social Media Audit Process

We follow a structured, easy-to-understand process to audit your social media. You’ll always know what’s happening, why, and what to do next. Here are the key steps:

  • We start with a call to understand your business, audience, and marketing goals. What do you want social media to achieve? Brand awareness, more website visits, or more direct leads? We align on objectives before diving in.

  • With your permission, we gather analytics and data from each social platform. This includes follower counts, engagement stats, post histories, and any audience demographic info available.

  • Our experts audit each profile’s setup (images, bio, links) and analyze recent posts. We check for brand consistency and evaluate the content mix (images vs. videos, text vs. graphics, etc.).

  • We dig into engagement metrics, likes, comments, shares, saves, and look at follower growth trends. We also assess who your audience is (age, location, interests) to ensure it matches your target customers.

  • We compare your social presence to competitors or industry leaders. This shows where you’re ahead and where others are outpacing you on Cape Cod or in your niche.

  • All findings are compiled into a clear report. We highlight strengths (what you’re doing well) and pinpoint weaknesses. Crucially, we provide actionable recommendations and an optimized content strategy tailored to your brand voice and audience.

  • We walk you through the audit report, explaining the data in plain terms. You’ll get clearreport with prioritized action plan. We’re available to answer questions and even assist with implementation if you need it.ics (likes, shares, clicks, leads, conversions) against your KPIs and generate clear reports. Regular analysis lets us refine content and campaigns on the fly, ensuring your Social Media Management Services stay on course and deliver maximum ROI.

Social Media Audit Checklist

Profile Optimization

Review bios, profile images, cover photos, and descriptions for each platform. Are they up-to-date and on-brand?

Content Quality & Variety 

Evaluate recent posts for relevance and variety. Do you have a good mix of images, videos, stories, and text? Are you missing major content types (like live videos or reels)?

Engagement Analysis

Measure average engagement rates (likes, comments, shares) on recent posts. Identify top-performing posts, and what made them succeed? Also spot underperformers.

Call-to-Action Usage

Check if posts include clear calls-to-action (like “Shop now,” “Learn more,” or link clicks) and track if social channels drive traffic or leads.

Influencer & Partner Activity

If applicable, see if collaborators or influencers are tagging you. Are you leveraging partnerships and mentions?

Compliance & Best Practices

Ensure you’re following platform rules (e.g., no banned content or incorrect usage) and capitalizing on new features (like Stories or Reels) that other brands may be using.

Brand Consistency

Check that your logo, color scheme, and messaging style are uniform across all channels, so your business is instantly recognizable.

Posting Frequency & Schedule

Analyze how often you post on each channel and at what times. Are you posting consistently, or sporadically? Does your schedule align with when your audience is most active?

Audience & Follower Quality

Look at follower counts and growth trends. Are your followers relevant to your business (e.g., local Cape Cod customers) or generic/spam accounts?

Hashtags and Keywords

For platforms like Instagram and TikTok, review hashtag use. Are you using relevant, trending hashtags to increase visibility?

Review Responses & Community

Assess how promptly and authentically you respond to comments and messages. Strong engagement includes active community management.

Platform-Specific Audits

Not all social networks are the same. We perform focused audits for the key platforms your business uses:

Facebook Page Audit

We examine your Facebook Business Page setup, post history, and community engagement. Are your profile and cover images on brand? Do you use Facebook’s features like Events, Services, or Shop? We analyze which types of Facebook posts (images, videos, or text updates) get the most reactions and whether you’re posting at optimal times. We also review your Page’s performance insights: like reach, page likes growth, and comment response rate. Finally, we check your Call-to-Action buttons (e.g., Book Now, Contact Us) to ensure Facebook is driving meaningful actions.

Instagram Profile Audit

For Instagram, we look at your profile aesthetics and bio effectiveness. Is your business profile complete with a clear description and link? We inspect your recent posts, Stories, and Reels to see what visuals and hashtags are generating engagement. We’ll point out if your posts have consistent branding and if you’re tagging locations or using relevant hashtags that local customers search. We also analyze follower growth, story view rates, and engagement-per-post. If applicable, we review Instagram Shopping tags or highlight covers to optimize customer experience on your profile.

LinkedIn & X (Twitter) Audit

For professional networking or B2B contexts, we audit LinkedIn Company Pages and Twitter (now X) accounts. On LinkedIn, we review company profile completeness, content relevance (blogs, articles, industry insights), and engagement (likes, comments from professionals). On X, we analyze tweet frequency, follower quality, and hashtag strategy. We ensure these platforms accurately reflect your business expertise and are reaching the right professional or local community.

TikTok & Emerging Platform Audit

If your brand has a TikTok or is exploring other trending platforms (like Snapchat or Pinterest), we evaluate those too. TikTok Audit focuses on your video content’s creativity and virality. We check if your TikTok content aligns with trending formats or hashtags and whether you are engaging with comments. For any niche or emerging platform you use, we examine presence, consistency, and growth to ensure you’re not missing out on new audiences.

YouTube Channel Audit (if applicable)

If you have a YouTube presence, we examine your channel branding, video SEO (titles, descriptions, tags), and viewer engagement (views, likes, comments). We check if video content is consistent and calls viewers to action (like visiting your website or following other social accounts).

Why Choose Us

Social Media Audit

We understand the unique challenges and opportunities. We blend cutting-edge analytics tools with human expertise to deliver an audit that’s both data-driven and easy to act on. When you work with us, you benefit from:

  • Local Market Insight: We know Cape Cod’s seasonal trends and local audience behaviors. We factor this into your social strategy so you can connect with both year-round and tourist customers.

  • Customized, Brand-First Approach: Unlike one-size-fits-all reports, our recommendations respect your brand voice and company culture. We don’t just tell you to “post more memes” – we tailor advice that feels true to your business.

  • Transparent Collaboration: You’ll get a live walkthrough of the findings. Our reports are jargon-free, and we make sure you understand every recommendation.

  • Proven Track Record: Businesses across Cape Cod have seen real growth after our audits, from increased social engagement to more website inquiries. We’re committed to your success.

  • Full-Service Support: Beyond the audit, Sandy Neck Media offers ongoing marketing support. Whether it’s crafting posts, running campaigns, or conducting other audits (SEO, email, etc.), our team can help implement and amplify your new social strategy.

Ready to Boost Your Social Media?

Don’t let aimless posting hold you back. Book your Social Media Audit today and get a clear plan for success. Contact Sandy Neck Media for a free consultation and let our experts unlock the full potential of your social channels. With a data-driven audit and our hands-on support, you’ll confidently turn followers into customers and make every social media interaction count.