Recruitment cannot always wait for the right person to type the right job search. An employer also needs a way to introduce its opportunities while people are browsing elsewhere.
This display campaign generated approximately 9,400 ad clicks in July 2024, up from 8,680 in June. That was about 720 additional clicks while reported impressions remained broadly similar.
Give the opportunity another route to attention
Display advertising served a different role from the employer’s search campaign. Search responded to queries; display used visual placements to create another route toward the advertised opportunities.
For an employer, the strategic value of that combination is reach beyond a single discovery habit. People encounter job opportunities in different ways, and an advertising program can give the message more than one chance to be noticed.
More response from a similar level of ad delivery
June recorded approximately 2.19 million impressions and 8,680 clicks. July recorded approximately 2.21 million impressions and 9,400 clicks. Click-through rate rose from 0.40% to 0.43%.
The headline is the additional response: around 720 more clicks from a similar volume of impressions. The average click cost also improved, but that efficiency measure supports the story rather than defining its business purpose.
Impressions are ad displays, not unique people. Clicks measure response to the ads, not completed applications or hires.
Keep recruitment creative connected to a next step
A visual advertisement needs to communicate enough of the opportunity to make exploring it worthwhile. Its destination then needs to make available roles and the application process easy to understand.
That is the journey recruitment marketing should support: notice the opportunity, investigate whether it fits, then apply. Campaign reporting should distinguish each step so the employer can see where attention progresses and where it is lost.
This historical comparison documents the first step—ad response. The same employer’s later careers-traffic case examines a separate June 2026 program. The periods and measures are kept separate.
Does your recruitment message reach beyond people already searching for you?
We help employers plan digital advertising around the roles they need to fill, the audiences they need to reach and the action they want candidates to take.
Let’s give your open opportunities a clearer message and a stronger route to attention.
Source: original June and July 2024 display-campaign reports; totals are rounded. Historical campaign work completed in a prior agency role. This is the same anonymous employer as the separate 2026 recruitment case.
